New York City’s entertainment scene is unmatched. With venues like Madison Square Garden, Radio City Music Hall, and the Beacon Theatre at its core. These iconic locations, managed by Madison Square Garden Entertainment Corp., host a wide array of events that attract millions each year. But how do you maintain top-tier security without compromising the guest experience?
MSG Entertainment faced this challenge head-on, seeking a solution that would enhance safety while streamlining entry processes. Their journey led them to Xtract One’s SmartGateway which has redefined how these world-famous venues approach guest safety and satisfaction.
Each venue presented its own unique hurdles:
- Madison Square Garden needed to manage high traffic efficiently while maintaining rigorous security.
- Radio City Music Hall struggled with long lines and limited lobby space, affecting show start times.
- The Beacon Theatre required a security solution that wouldn’t intrude on its intimate atmosphere.
Robert Castronovo, Arena Operations Senior VP & General Manager at Madison Square Garden, summed up their dilemma: “We never want to see a line at any entrance, yet we want to make sure the search process is thorough for guests to have a safe experience.”
Enter SmartGateway, a next-generation security system that offers high-throughput entry without requiring guests to empty their pockets. The AI-driven threat detection system promised to redefine the entry process, but could it deliver on such a grand stage?
The implementation of SmartGateway led to some eye-opening improvements:
- A significant increase in on-time seating at Radio City Music Hall
- Enhanced guest satisfaction across all venues
- Noticeable gains in food and beverage sales during high-traffic events
What’s Next?
The success of SmartGateway at MSG Entertainment venues opens up exciting possibilities for the future of event security. But how exactly did they achieve these results? What challenges did they face during implementation? And what lessons can other venues learn from their experience?
Download our case study to get the full story and discover how SmartGateway could change your venue’s security and guest experience. You’ll get an in-depth look at the implementation process, detailed results, and expert insights from key decision-makers.
Ready to take your venue’s security to the stage? Contact us at sales@xtractone.com to learn how SmartGateway can help you strike the perfect balance between safety and guest satisfaction.